Writing great content is quite possibly the quickest and most cost-effective way to increase your conversion rates. Great content creates engagement among your followers, generates valuable social shares, and incites…
Conversion centered copywriting — all marketers want to use this to promote products and services and drive subscribers and sales. But if you’re feeling like your writing is a bit blah,…
You keep using that word. I do not think it means what you think it means. ~Inigo Montoya, The Princess Bride It may be inconceivable for you to misuse a…
Copy is writing that sells, so by definition, it has to be compelling. Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity…
How persuasive is your website copy? Want to know how to keep visitors interested in what you have to say? Online Copywriter share their copywriting tricks for 2016 in the…
image credit: shutterstock Every entrepreneur has something to sell. The single most effective way to achieve that is with copywriting, best defined as "salesmanship in print." Related: 5 Copywriting Hacks Designed to…
“Who writes the best copy? I write the best copy.” Image via pixabay.com Do you know what the most common advice is for people trying to make new friends? Stop…
Writing an engaging article that attracts a large audience takes a certain level of experience and proficiency. A writer must choose impressive content and write with short, easy to understand sentences. Readers need to be…
We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get. Why? Because writing online is…
I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for: Studying how the…
How many headlines have I written in my 25-plus years in copywriting? Andy, my partner in mousetraps and cheese, asked me this as we began the second episode of the…
image source. We’ve all experienced that feeling of dread. You’ve got your pen to paper (or fingers to keyboard), but your mind is as blank as your Google doc. And…