Here’s How Jeff Goins Writes
We are at war. Each day, facing the blank page and our own fears, writers around the world do battle with the same forces that would prevent us from simply…
8 Creative Hacks for Engaging Headlines
It’s been a long time since only a handful of media conglomerates ruled the news world. It’s been a century since boys stood on news corners and hawked the morning…
The 3 Inviolate Rules of Social Media Copywriting
Have you ever wondered why we have coined the word “copywriting” and pay those who do it handsomely? In fact, copywriters are the most highly paid writers in the world…
How Writing A Blog Is Like Moving
We spend a lot of time writing a blog and figuring out the things that make it interesting and relevant. We tackle a lot of issues in the process and…
Experts share top tips for freelance writing success
Are you starting a new freelance writing business or trying to get ahead with your current one? We’ve rounded up some experts to answer: What’s your top tip for running a…
A No-Fail Process For Writing Landing Page Copy That Converts
Editor’s note: To celebrate the launch of The Conversion Marketer’s Guide to Landing Page Copywriting, it’s Copywriting Week on the blog! Stay tuned for more copywriting-themed posts that will help…
The Biggest Lie Taught in Creative Writing
The avatar is the biggest joke in copywriting. And you’ve probably fallen patsy to it. We all have at some point. We’re taught when we start creative writing copy for…
How to Write Copy Like Google
Have you ever wondered who writes copy for Google … who puts together the words on the landing pages or in the video scripts for products like Gmail, Google+, Analytics,…
Wanna be a freelance copywriter? 4 questions to ask first…
Did you know Glenn is actually my biggest competitor when it comes to copywriter ranking on Google? We regularly wrestle for the top spot like two eager otters. So why…
The Key Element of 21st Century Persuasion
Back in the 1950s, a bedridden man faced certain death from inoperable, terminal cancer. Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s…
3 Long-Form Copywriting Tricks You Should Steal
Long-form sales pages are ugly. Most businesses feel icky about the very prospect of landing their prize traffic on – shudder – long copy. It doesn’t seem to matter that…
The Big List of 189 Words That Convert:Write Copy That Get’s Your Customer’s Attention Every Time
“Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us…