How You Can Write High Converting Copy… Without Actually Writing
I will not levitate my pen in class. There’s an episode of the Brady Bunch where Peter gets a job fixing bikes… and swiftly loses it. His boss, Mr.…
How to Write Copy that Converts: The Customer Comfort Zone
How are you feeling? If you read my stuff often and have come to know and trust me, you probably feel quite comfortable. Is it your first time? Now that’s an…
6 Steps to Writing Product Descriptions That Sell
Ok, so you set up your sales funnel – social media, email marketing, landing page, etc. Finally your customer reaches your product page and you’re done right? I mean once…
Copywriting Lessons From BuzzFeed’s Worst Headlines [New Data]
As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. A great headline is one of the most effective ways to…
9 Copywriting Books for Web Writers
Rough Draft host Demian Farnworth doesn’t care who you are — a blogger, freelance journalist, ghostwriter, or ad copywriter — if you are writing on the web, then you need…
10 No-Cost Tools to Help You Conquer Writer’s Block
Writer’s block happens to everybody. Whether you’re filtering content ideasor just sitting down to type, writer’s block can get in the way. A few minutes ago, you were reviewing ideas…
The Key to SEO Copywriting Success
The key to SEO copywriting success surprises a lot of people. They usually expect a lengthy and technical answer. While there is an element of truth to that, the real key lies…
Landing Page Copywriting Secrets the Pros Never Share
You don’t need to break the bank to write a landing page that converts. Image via 401k Calculator. PSST: This post was written by Henneke Duistermaat of Enchanting Marketing, Demian…
10 Landing Pages Critiqued for Copywriting Excellence. You Pick the Winner.
Just a few weeks ago, we tasked copywriters of all stripes with a simple mission: “Write some copy about this robot vacuum that plays music.” More specifically, we tasked them…
A Data-Backed Approach to Writing Great Headlines [Infographic]
When you write a blog post, how much effort do you put into the title? All too often, the answer to this question is "Not much at all." Either writers are settling…
SEO Copywriting Best Practices and Michael Phelps
Google doesn’t disclose specifics about how it ranks web content. It tells us it uses over 200 criterion, but the ranking algorithm itself is a well-kept secret. For that reason…
8 Copywriting Tips for Improving Conversions
Every time you create the content for a direct response campaign, a landing page, an advertisement, or a sales email, you want the copy to be powerful enough to convert visitors to…