How to Create Awesome Marketing Copy Even If You Don’t Know How To Write
Do you struggle writing copy for your website or social media posts? Want to know the best ways to structure your copy for each marketing platform? The style of the…
Copywriting Tricks You Can Implement Today to Improve Your New Business Tomorrow
It was over ten years ago when I fell into the role of copywriter. With an English and Science degree, a few successful businesses under my belt and published novels,…
How to Leave your Readers no Other Choice but to Tweet your Content
The following is a guest post by Nick Churick. Nick is a copywriter as well as an experienced Content & Social Media marketer. After several years of working for different…
5 Subtle Yet Super Powerful Copywriting Tips
Copywriting is a bit like martial arts; you don’t need to take aggressive action to see results. Image source. Marketing can be like martial arts. In a fight, you can…
5 Copywriting Strategies That Will Improve Your Conversion Rate by 113%
Whether you’re selling an ebook, software, a plugin, an online course, or consulting services – or you’re simply a content marketer – you can improve your existing conversion rate by…
Why You Can’t Resist Clicking on This Article: The Clickbait Conundrum
Most people have the same experience with clickbait. You stumble across it in your Facebook feed or Twitter feed. It reads, "13 Problems Every Blonde Bostonian Working at a Marketing…
Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
Calling out other people's grammar mistakes has become a favorite internet pastime. From news articles and blog posts to emails and tweets, if there's an error in there, someone'sgoing to remark…
The Impact of Headlines and Tone of Voice on Conversion
Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of attention but—while many marketers know…
Follow These Six Steps to Make Plenty of Time to Write (and Enjoy it Too)
This is a guest contribution from Ali Luke. Here’s a safe bet: You’re struggling to find enough time to write. Virtually every blogger and entrepreneur has the same problem. Maybe…
Write Irresistibly Clickable Headlines Like BuzzFeed
A good headline can make or break an article. Any Buzzfeed reader can tell you that. Any website that A/B tests their headlines knows it to be true. Check out…
6 Copywriting Tips From 7 Seasons of ‘Mad Men’ [Infographic]
Have you ever stared at your computer and asked yourself: What would Don Draper do? (For those who prefer to rely on inspiration from real people, you might ask: What would David Ogilvy…
7+ Must-Have Tools For Faster & Better Editing
Editing is a crucial part of the content creation process. It doesn’t matter how awe-inspiring your idea is, or how much time and effort you spend spitting out a draft.…