Do you want to improve your Facebook conversions? Have you considered combining the power of Google Analytics with your Facebook Insights? Comparing this data can help you find Facebook fans…
Sales people are in the business of convincing others. It may surprise you, but marketers are as well. HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think…
Editor’s note: To celebrate the launch of The Conversion Marketer’s Guide to Landing Page Copywriting, it’s Copywriting Week on the blog! Stay tuned for more copywriting-themed posts that will help…
Whether you’re promoting a product, piece of content, event or contest, if you’re not sending your traffic to a dedicated landing page, you’ll live a lonely life as a marketer.…
“Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us…
Writing great content. Choosing the right headline. Getting people to read it. What’s next? Sometimes we tend to neglect the last and most vital part of content marketing – converting…
Did you know triggered email messages average 70.5 percent higher open rates and 152 percent higher click-through rates than traditional bulk messages, according to Epsilon? Yup. You read that right.…
A few weeks ago I was talking to Joe Chernov of HubSpot, a leading marketing software company with a very active blog community. As VP of Content, Joe’s role is…
We have access to a tremendous amount of customer data these days. Even the free tools like Google Analytics give us incredible insights into where our traffic comes from and…
In a survey of 500 top-tier publishers, Fractl discovered that 81% of editors prefer email pitches over other channels like social media, contact forms, and phone calls. We also found…
The advent of the internet had changed the business landscape altogether. Now, almost every business needs to have an online presence to perform better. And that’s not all. If you…
Marketers, I feel you. Social networks are growing, but it only feels harder to reach who we need to. On Facebook, brands have to wait until a fan interacts with…