Did you know triggered email messages average 70.5 percent higher open rates and 152 percent higher click-through rates than traditional bulk messages, according to Epsilon?
Yup. You read that right.
Automation is one of the easiest ways to take your marketing operations to the next level – and make your life easier.
At Emma Email Marketing, we created an e-book about this topic that’s designed to help modern marketers learn how to build an email automation program that gets great results right away. (Interested in downloading the e-book? Click here.)
Of course, every journey begins with a first step – and it just so happens the road to strategic email automation starts with a welcome series.
There are lots of good things about new subscribers. They’re more engaged, they haven’t seen most of your content before and they’re statistically more likely to click and open your emails.
But there’s a problem: The story you’re telling your long-time subscribers in your main marketing emails may not make sense to these new contacts. That’s why you need a welcome series – it puts you in control of how your subscribers are introduced to your brand. In addition, it creates trust and helps you establish a relationship with your customer. First impressions are crucial, and sometimes, a single welcome email isn’t enough to set the stage.
Here are three easy steps to mobilize a welcome series using email automation:
How to Use Triggered Emails to Generate a 70.5% Increase in Open Rates
