Your 16-Point Content Publishing Checklist
I love checklists. They break down very detailed processes into actionable, step-by-step items. I try to create them for every recurring project I do so I don’t miss a beat…
4 Steps to Create Share-Worthy Content for Social Media
When developing a content marketing strategy, one of the most crucial aspects of the plan is content for social media marketing. When content is created, it is usually produced with…
Curating Content Tips, Tools and Traffic
The internet is filled with information. For a business to succeed, it’s critical to share and promote only the most relevant content available. With so much content how does a…
Stop Hiding The Best Content On Your Blog
We spend so much time creating content to get and sustain the attention of our audience. In spite of this, I can guarantee you that you’re not showing your website…
12 Places To Promote Your Content After You Hit Publish
You've just published a post - now what? Sit back and relax? Margherita? Wrong! It's time to promote your content so others can find out about it. But where?…
Where Is Content Headed?
Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. (It’s only $9.99, is…
Treat Your Content Like It’s Confetti!
Who’s ever been covered in confetti – like the aftermath of the New Year’s celebration? A ton of confetti dropped from the roof-top and spread over a block of people…
How To Build A Culture of Content
One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture.…
5 B2C Companies Killing It with Content on LinkedIn
Back in September I wrote about the 5 Tech Companies Killing It with Content on LinkedIn, and exactly why they were killing it — by having phenomenal reach, frequency, and engagement.…
How to Work with Other People and Make Content Happen
Copywriting is an exercise in getting people to agree. Fresh from two large website projects, here are the four biggest lessons I’ve learned about working with other people to make…
Why Content, Social and SEO Marketing Should Be One Strategy
One strategy? Surely they’re three different disciplines, aren’t they? If you believe that, you may be experiencing issues with all three. Taking content marketing first, how did you get started…
Social Media Content: Pros, Cons, Examples and Best Practices
Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out…