Content and SEO Tips for 2014
1. Lay A Foundation Create your content calendar for the year now. In January, it will just be a skeleton, but the skeleton is what will hold the body of…
Should I Gate This Content? [Flowchart]
We marketers seem to like rules. (And when none exist, we'll settle for guidelines.) Those of us who write about the marketing space appear to recognize this tendency, which is why you'll find…
How to Create Exciting Content for a Boring Industry
As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” What…
How I Use Pinterest to Make Content Go Viral
It’s safe to say most people are now familiar with the visual platform Pinterest. Since its launch in 2010, Pinterest has grown into a strong social media tool that allows…
How to make 8 pieces of content from 1 piece of content
I’m nearing episode 70 of my near-daily video show, Jay Today. Three times each week (except holiday weeks) I publish 3-minute videos about business, marketing, social media, and life. Of all…