Many content marketers make the mistake of creating content solely to attract and support new customers, forgetting about the rest of the customer journey. Instead of focusing on the different…
It was an early morning of coffee, loud music, and blasting the internet with everything I could muster. I had already published a few articles on my website, skipping the draft process. Then I…
With more companies investing cash into creating content, it’s easy to clog up your content management solution over just a few months of content creation. For some marketers, that might…
Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others,…
With video content becoming increasingly popular, it's become the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, to distribute information or it's intended to be instructional, video content can…
image credit: shutterstock User-generated content is the riskiest of all marketing strategies because of the obvious potential for negative comments. But if done right, it will pay off more than any other…
In today’s B2B digital marketing landscape, it’s increasingly important to provide information that is both timely and relevant for your prospects and clients. Time is critical for everyone and it…
Ever been to a busy restaurant and waited what seemed like forever for your food to arrive? Or, bought a loaf of bread only to bring it home and realize it was…
Customer photos are the purest form of earned media. When real customers endorse your brand by posting photos of your products online, they are recommending your brand to their peers.…
image credit: bloomberg | getty images As content marketing continues to dominate discussions and the steady increase in the use of content marketing continues across all disciplines, you may be…
Sixty percent of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience…
I first met Amy Vernon when she attended our SEJ Summit last year and was one of the most epic live tweeters there. Now, I’m so excited to learn from…