Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Imagine…
It’s not the sexiest part of your digital strategy, but creating a content calendar is essential for marketing success. It sets you up for consistency internally, promotes flexibility and innovation…
You have your documented content marketing strategy. You know your tactics. It’s working. Content marketing is working for you. What do you do now? Sit back, relax, and watch your…
Anyone can create content online with a small budget, or even no budget at all - whether that content's any good is another issue. An average piece of content can become superhero content…
I’ve been struggling to write this post for some time because when you work in a field like content marketing, where the landscape can change from month to month, it’s…
If you want to create content that's worthy of page one rankings, hundreds of social shares and some serious buzz from your customers, it needs to be better than anything else…
Is content marketing doomed to go the way of the traditional agency model? Not if we align our priorities with those of our customers, says columnist Patrick Armitage. The content…
Imagine this: you publish a blog post that you’ve worked for a full week on. You wrote it, re-wrote it, edited it, and fine-tuned it and now you’re ready to…
A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different…
Nike said, “Just do it.” Nortel told you to come together. Timex said it takes a licking and keep on ticking. And GE mentioned that it brings good things to…
Quality content is great, but it won't improve your SEO if it's not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the…
I think it’s safe to say that smartphones aren’t a fad. Jokes aside, mobile Internet usage has been going up year after year. In fact, the number of mobile users…