image credit: shutterstock/rickyD According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans. Increase your traffic…
From simple content strategy "hacks" to diving into Google Analytics, here are the topics that resonated with content marketers this past year. Despite some concerns earlier this year that…
The digital battle is on! Content competition is fierce. One billion websites, two billion plus social media users and 3 billion plus mobile owners. So you need to break through…
As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet, only 27% of B2C and 48% of…
About this time last year, I wrote about how to choose a content marketing agency. Revisiting the topic this time, a few things have changed. The seven points are still…
As people all over the world celebrated Earth Day this week, it seemed like an appropriate time to talk about recycling. No, not that kind of recycling, though that is…
Are you struggling to understand the concept of content marketing? Not sure how to implement a strategy that works? Content marketing is a very broad subject which makes it fairly…