From simple content strategy “hacks” to diving into Google Analytics, here are the topics that resonated with content marketers this past year.
Despite some concerns earlier this year that content marketing may have reached a plateau, there was still no stopping the forward march of content in 2015. The Content Marketing Institute’s most recent B2B Content Marketing Report found that the majority of B2B marketers — 88 percent — used content marketing as part of their marketing strategy.
Of course, as more content is endlessly churned out, marketers must inevitably ask, “How do you break through the noise and stand out?” That’s the question many of our expert columnists sought to answer here on Marketing Land over the past year, providing a wealth of advice on how to speak to your audience and rise above the content clutter…
