Businesses need to create new content at an unprecedented rate.Seventy percent of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s 2015 Benchmarks,…
Reaching top-level prospects can be an exercise in frustration. The barriers to delivering your message (voice mail, spam filters, administrative staff, etc.) are great. How can you get your content…
Writing is your drawcard. It’s the number one tool you have at your fingertips for marketing an online business. So it needs to be good. You need to write compelling…
Have you heard about that viral video that everyone is talking about? You know the one, it’s the YouTube video featuring cats doing the Harlem Shake while making trick shots from…
Knowing how to get the most out of your content, or how to scale it, is something every small business owner and content marketeer needs to understand. There are only…
Creating content isn't always a walk in the park. (In fact, it can sometimes feel more like a sprint in a swamp.) While other parts of business and marketing are becoming increasingly…
Search engine optimization is an important part of any content strategy. Search engine optimization, more commonly known as SEO, means using specific keywords in your content that will draw traffic.…
[This post is part of the 12 Days of Systems Challenge brought to you by Val Geisler of aspire&grow. If you want to get a handle on your systems and…
With all the buzz about content marketing and how wonderful a way it is to earn higher rankings, it's easy to forget about all the other tools that good SEOs…
These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as…
Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn't mean, though, that we shouldn't set ourselves up for…
Consumers engage with content more than online ads. As a result, more brands are creating content to meet consumer’s expectations. Now brands are attempting to cut through the clutter by…