How Quantified Buyer Personas Align Your Entire Funnel
At each step in your funnel, you’re at a different stage of the customer journey, each managed by a different team. When customers are at the top of your funnel,…
10 Ways to Get Into Your Customers’ Heads Beyond Creating Buyer Personas
image credit: Derek Bridges | Flickr Exceptional insights create exceptional businesses. How exceptional? Let’s look at a real case study about what happens when you can read your customer’s minds: Let’s talk about…
20 Questions to Ask When Creating Buyer Personas [Free Template]
Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing,…
Why Buyer Personas Are Crucial to Inbound Marketing Success
Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about buyer personas and how they fit into your inbound marketing efforts.…
How Buyer Personas Shape Your Content Marketing
Is a buyer persona a customer profile or an indicator of buying behavior? Savvy marketers know content must be mapped to the right stage of the buying cycle and answer…
The Importance Of Goal-Directed Behaviors To Buyer Personas
In nearly every walk of life, goals are a major influence on what we do, think, feel, and the actions we take on a daily basis. For example, we may…
5 Marketing Challenges Solved with Buyer Personas
I recently had the pleasure of meeting Shannon Prager, president of Leadit Marketing. We had an excellent conversation about the need for buyer personas, and the role they play as…
Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
Building buyer personas can be tricky -- you need a delicate balance between quantitative and qualitative data to get something that's accurate and useful. You also have to know which information out of all…