Why Branding and PPC Go Together Like PB&J [PODCAST]
If your brand voice and PPC ad copy don’t go together like peanut butter and jelly, your marketing dollars are going to waste. Image source. Branding and performance are typically…
Personal Branding on Linkedin: 7 Steps To Linkedin Profile Perfection
Do you have a personal profile on LinkedIn? How well does it reflect your personal brand? To truly make the most of LinkedIn you need to go beyond adding a…
10 branding & Marketing Trends You Should Take Advantage Of In 2016
How has 2016 gone for you so far? Are website traffic and sales enquiries on the up? If not, there is still plenty of time to create and execute a…
The Brand-Agency Relationship: Top Trends and Challenges in 2016
Many brands plan to both try out new marketing agencies in 2016 and consolidate the number of partners they work with, according to a recent report from RSW/US. The report…
Elements Of A Successful Brand 5: The Name
A brand is a complex organism. This is part five in a series of articles in which we examine a successful brand's component parts. If you could light a Bunsen…
5 Marketing and Branding Tips to Scale Your Online Business
image credit: pexels Scaling an online business isn’t rocket science -- it’s actually much easier than many people believe. When you combine a winning product or service and a solid…
How to Disrupt the Fashion Industry: Inside Everlane’s Branding & Growth Strategy [Podcast]
Everlane isn't like many other contemporary fashion brands. While others' pricing and supply chain information is shrouded in mystery, Everlane's is completely transparent. On their website, you can see exactly how…
The Thoughtful Way to Use GIFs for Your Brand
GIFs are often looked at as silly and unprofessional, but they can actually be used thoughtfully to help your serious organization—from high-end retail to nonprofits—stand out on social media and better connect…
7 Steps To Building Your Personal Brand
You know the importance of promoting your company to develop a solid base of loyal followers - but how much time and effort do you dedicate to building your personal…
Strong Brand, Weak Brand: 5 Brand Killing Beliefs You Must Must Avoid
If you ask your firm’s senior management, most would probably say that they want a strong brand. After all, who wants a weak anything? But in far too many cases…
The 10 Most Memorable Brand Logos
Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel +…
The Marketer’s Guide to Developing a Strong Corporate and Brand Identity
Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous. Why's that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy…