Five Things That Successful Brand Managers Do
I have good news for people who explore a career in brand management: Good brand managers will continue to be a hot commodity. Last year, Procter & Gamble, the company…
5 ways brand managers can tell their stories
Storytelling for brands is a hot topic for PR and marketing pros, and with good reason. Our brains are more stimulated and engaged when we listen to stories, according to…
5 ways brand managers can avoid a social media crisis
Though online fires are common, PR and marketing pros can quell the flames with the following tips. The online world can—and often does—turn social media missteps into full-blown catastrophes in…