Though online fires are common, PR and marketing pros can quell the flames with the following tips.
The online world can—and often does—turn social media missteps into full-blown catastrophes in a matter of minutes.
Occasionally, it seems like digital consumers can take offense to anything:
For every action, there’s an equal and opposite reaction. Plus a social media overreaction.
— Tim Siedell (@badbanana) January 30, 2012
However, brand managers can navigate the sometimes—rocky seas of online interaction and avoid social media crises of their own by following these suggestions:
1. Vigilantly monitor social media feeds.
Social media never sleeps. It is essential for brands to have someone monitoring social media at all times—day and night, holidays and weekends.
