Inbound marketing pros everywhere are constantly discussing how much blogging is required to drive leads. Yesterday, HubSpot produced a slew of data that attempts to answer the age-old question. Today, we’ll…
Dr. Deborah Bosley of the Plain Language Institute preaches a simple concept that may spell the difference between the success and failure of yourblog content. Dr. Bosley calls this “the Golden…
“I can tell you with a fair degree of certainty that no matter how great your product is, it is very likely that 40–60% of your free trial users never…
As a Community Manager, I read a LOT of content on a daily basis. And yet, I’m constantly disappointed by how much of it just isn’t shareable. My rule for…
Have you ever wondered which WordPress plugins could help your content marketing efforts? You’re not the only one but the problem is there are thousands of plugins out there, both free…
Blogging has evolved into a critically important website feature that virtually every organization can benefit from; however, many people still harbor negative perceptions that prevent them from taking advantage of…
You did it. You started blogging for your business. [Insert victorious music here.] Trouble is, things aren't panning out exactly how you expected. You’re generating a handful of views but…
Does your business have a blog yet? What about a Twitter account or a Facebook page? If you’re still not sure whether social media is worth it, consider the costs…
How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a…
The content team here have received a couple of pieces of good news recently. Last week, this blog won the Digital and Tech category at the UK Blog Awards. We're…
It’s no secret that blogging is more difficult than shooting out a tweet or snapping a photo to share on Instagram. It takes five seconds—maybe thirty if you’re particularly fastidious—to…
Blog content is typically organized by publication date, categories and tags. The meaning of publication date is self-evident. Categories and tags, not so much. This post defines blog categories and tags. It…