As a Community Manager, I read a LOT of content on a daily basis. And yet, I’m constantly disappointed by how much of it just isn’t shareable.
My rule for sharing content is simple (in fact, you probably learned it in kindergarten): Sharing is caring. I care about our community, and I want to reflect that in the quality of content that I share with them.
To put it bluntly: Curating crap means you think your audience deserves to read crap.
Think of sharing content like taking someone out to dinner. If you don’t care about your date, you’ll probably take them to some crappy fast food restaurant because it’s quick and easy and you want to get it over with. The meal will satisfy them for about 30 mins, then they’ll suffer from a sodium overdose and be left with a stomach ache all afternoon (you jerk!)…