Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. For me, it was an IBM studythat found 80% of corporate blogs contain fewer than five posts. If the study centered on personal blogs,…
Did you know that on average 55% of readers bounce out of websites in the first 15 seconds? Think about yourself – you also don’t have time. Even at this…
The biggest objection we hear when encouraging our customers to blog is that they don’t have enough time to create a consistent amount of content. As small business owners time…
Does your corporate blog have a personality? The reality is that readers want to connect with something tangible. Something that feels real, human and authentic. Your blog needs to portray…
Marketers are always on the lookout for new tools and strategies to improve their campaigns, especially when it comes to the ever changeable world of social media. Many are attending…
So you’ve setup a blog, forced yourself to write (even though you think you can’t) and now you’re just waiting for your visitors to start rolling in? When you start…
There's a lot of material out there about writing great headlines. Hey, getting someone to click on your article is a critical part of your blogging strategy. But what about writing introductions?…
Here’s a blogging strategy that would make Data proud. Image by JD Hancock via Flickr. As content marketers, we pour our heart and soul into every piece of content we…
*5/6/15 Update: the stuff I talk about in this post is stuff I started doing BEFORE I quit my job. I started building a portfolio about 2 months before I…
Are you guest blogging? Perhaps you don’t know how to get started. Or maybe you saw some of the scuttlebutt about guest blogging last year and decided it was a…
Are you looking for blog post ideas? Would you like some direction to inspire your editorial calendar? Although it may be challenging to come up with new blog post ideas,…
Blogging is hard. Damn hard. And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated…