The Change In B2B Marketing – 4 Rules To Live By
According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some of the results…
The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]
Peter Isaacson is chief marketing officer at Demandbase, a leading targeting and personalization company for B2B. It offers a subscription-based ad targeting and Web personalization solution that enables marketers to connect…
What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]
You know a business is doing well when it becomes a verb like "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it? Here's a look at…
You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016
You May Be Surprised at the #1 B2B Marketing Responsibility of 2016. In a recentsurveyconducted byITSMA, business-to-business (B2B) marketers worldwide expect thatunderstanding buyers will be their #1 responsibility in two…
Are These 5 Mistakes Preventing Your B2B Marketing Success?
I love this time of year. So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and…
The Most Common Insights That B2B Marketers Use and Their Drawbacks
There's no shortage of companies that now view insights as a pivotal component of provocative selling. A recent survey by my company, Corporate Visions, found that 81% of companies believe…
7 Google Analytics Reports That Turn B2B Marketers Into Superheroes
B2B marketers gain invaluable information about their audience by usingGOOGLE ANALYTICS reports. Previously we shared advanced reports in Google Analytics. In this article we cover a range of out-of-the boxGOOGLE ANALYTICS reports…
How to Combat the Status Quo Bias
The most formidable competitor faced by B2B marketing and sales professionals is not usually a company that provides an alternative product or service, but rather the processes or solutions that…
Why B2B Suffers From Marketing Myopia
In 1960, American economist and Harvard Business School professor Theodore Levitt wrote a paper called “Marketing Myopia,” which was published in the Harvard Business Review.In it, he suggests that “businesses…
Three insights into B2B marketing from our trends report
The forces that have reshaped the consumer sector are increasing in B2B, demanding that marketers respond with a new emphasis on the customer experience. Our new report B2B Digital Trends, conducted in…
How To Attract Millennials With Your B2B Marketing
As the baby boomers phase out from being the majority age group in the workforce, millennials like me are stepping up and will account for more than 50% over the…
Effective B2B Marketing Requires an Integrated Approach
One of the many characteristics of modern B2B marketing is the sheer volume of options available. Today’s marketers are faced with an ever-growing number of tactics, channels and tools to…