7 Steps To A Brilliant B2B Marketing Campaign
Do you have a marketing strategy in place for your B2B company? Want to know the steps you need to take to reach more of your target audience? From creating…
B2B Prospecting Is Not What You Think. It’s Personal.
During a research interview on behalf of a highly innovative tech manufacturer, I asked a customer what this company’s greatest strength is. The answer—my sales rep. B2B Prospecting Is Personal…
10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
We recently surveyed over 350 B2B marketers in The State of Pipeline Marketing Report on topics ranging from how they measure success and metrics with the greatest impact on revenue, to…
The Top B2B Marketing Trends For 2016
The 2016 B2B Benchmarks, Budgets and Trends report from Content Marketing Institute and Marketing Profs announced a new, lofty aim: to uncover what an effective content marketing program looks like.…
How B2B Marketers Can Use Facebook to Drive Engagement & Generate Leads
Time and time again, B2B marketers have heard, “Facebook doesn’t work for B2B”. That statement could not be further from the truth. What B2B marketers should ask themselves is; am…
Discover 4 Key Differences Between B2C and B2B Marketers [New Research]
B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. These findings and more come from the Content Marketing…
B2B Marketing Technology: Top Tools, Objectives, and Challenges
Nearly two-thirds (65%) of B2B companies say they plan to increase their marketing technology budget in the near future, according to a recent report from Informatica, Dun & Bradstreet, and…
How to Audit Your B2B Marketing Strategy
It’s time to face the facts: the B2B buyer’s journey is anything but a solo act. In fact, nearly half (43%) of B2B buyers said that the number of people…
B2B Marketing: The Simple Way to Get B2B Referrals
Your best brand representatives are your happy clients. Receiving good referrals from them can multiply the number of quality leads coming your way. According to a study by Ascend2, 50%…
9 Stats You Should Know About B2B Marketing in 2015
In super competitive B2B markets, staying ahead of the most effective marketing trends and practices can mean the difference between yoursuccess… or your competitor’s. Content marketing engine Kapost put together…
5 Paid Search Best Practices That Get B2B Marketers Ahead Of The Curve
Scaling up the paid search channel is not an easy task for B2B brands. That’s why we regularly publish tips and strategies for B2B paid search. Well, we’re back with…
5 Inspiring B2B Marketing Campaigns
Source: GE The words “inspiring” and “B2B” may not seem like they belong together in the same headline. B2B companies have gotten a bad rap when it comes to marketing…