How to Make Your B2B Content More Lovable: 9 Tips to Try
One of my life missions has been to rescue B2B blogs from their backwater boring status and bring them to the forefront of awesomeness. Thankfully, I’m seeing the trend grow.…
If you want B2B Content to be Great, Ask Your Community to Participate! #MPB2B
The bar for great B2B content marketing is being raised since brands have become publishers and no longer need to rely on traditional media sources for exposure. Unfortunately, budgets and…
The 2 Things You Must Nail For Lead-Generating B2B Content
Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people…
Which B2B Content Types Deliver Great Leads?
Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine…
The Blueprint to B2B Content Metrics [SlideShare]
So you’ve mastered the editorial calendar and you’re pushing out content like a champ, but how do you measure what content is actually working, and what’s not? Turns out, finding…
Content Marketing: 4 Tips for Creating B2B Content When You’re at a Loss for Words
Content marketing has rapidly become an essential piece of the B2B marketing puzzle. Buyers are more connected and more self-directed than ever before, and informative, engaging content is key to…
8 tips from Dell on creating compelling B2B content
With an information glut hitting consumers today, understanding consumption patterns is vital to creating consumable content. Today content consumption patterns are no longer a singular activity. We are connected through…
B2B Content on Social Media: Top Networks and Tactics
Some 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase, according to…
How to Keep Your B2B Content Fresh and Interesting
B2B content marketers, ourselves included, sometimes struggle to produce content that is fresh, interesting and relevant. We get stuck in a rut from time to time and say, “What more…
5 Events for Learning B2B Content & Influencer Marketing Best Practices in Q1 2015
A tremendous amount of awareness and interest was created this past year for content marketing, influencer marketing and an integrated approach to creating digital experiences across channels. There are over…
5 Ways to Spice Up Your B2B Content
News flash: B2B content doesn’t have to be boring. I know, I know. Writing for B2B sites isn’t easy. Products like lanyards and construction helmets aren’t necessarily sexy. Your competitors’ sites…