With an information glut hitting consumers today, understanding consumption patterns is vital to creating consumable content.
Today content consumption patterns are no longer a singular activity. We are connected through multiple screens and seamlessly move from one piece of content to the other on various channels and platforms. What implications do these evolving content consumption patterns have on B2B marketers?
Priyanka Nath, digital and social media lead, South Asia at Dell tells Marketing the vital importance of monitoring content consumption patterns and in turn, using the data for lead generation…
