The 3 Step Formula for Creating an A/B Testing Hypothesis
I have a confession to make. I used to run random A/B tests simply for the sake of running another test. I’d read articles like 50 A/B Split Testing Ideas,…
6 Free CRO Tools for UX and A/B Testing
You did it! You drove traffic to that key page. As a seasoned marketer, you know not to celebrate yet. Some users will do what we want; convert on site, purchase,…
How 8 Different A/B Testing Tools Affect Site Speed (Original Study)
Both your visitor and Google prefer your site to be fast. Increasing site speed has been shown to increase conversion rates as well as increase SERP rankings, both resulting in…
6 Accidental Ways to Ruin Your Split Tests and Limit Your Profit
You’re one of those people, aren’t you? The kind who stay up late at night, thinking of ways to improve their businesses. It’s great to have this much passion. By…
A/B Testing Defined in 60 Seconds [Animated Video]
I remember my first A/B test. It was between two different email subject lines. The first subject line briefly described the contents of the email. The second subject line was…
Is A/B testing failing you? Here are 19 shorter, faster paths to growth for your SaaS startup
You’re trying to grow your SaaS startup. You’ve heard all the reasons why you should be engaging in conversion rate optimization (CRO)… Naturally A/B testing has come up more than…
A/B Testing in Real Life: An Email Marketer’s Journey through Online Dating
Test everything. Does an orange button work better than a blue button in my email? Test it. What should I order at In-N-Out: two double doubles or one 4×4? Test…
Don’t Let Your CRO Strategy Fall Prey To These Common A/B Testing Myths
If you haven’t noticed, conversion rate optimization (CRO) has become a more critical and powerful tool than ever for increasing revenue. For statistical satisfaction and tangible results, it’s hard to…
A Newbie’s Guide to A/B-Testing [Infographic]
A/B-testing can help you make informed decisions about your marketing strategies and get the most out of your Web traffic. Here's what you need to know to get started. In…
How One Bank Doubled ROI by Being Creative in a Conservative Industry
Even if you work in a conservative industry, there are creative ways to increase conversions. Image by Death To Stock Photo. Marketers are often constrained by the demands placed on…
Three Key Differences Between A/B-Testing and Multivariate-Testing
"Never stop testing, and your advertising will never stop improving." —David Ogilvy If you were going to send the first OkCupid message to a potential date, how many versions would…
How To Improve Website Conversions: A Newbies Guide To A/b Testing
Do you want to turn more website visitors into paying customers? Have you considered how A/B testing can help? For those who haven’t heard the term before A/B testing is…