I remember my first A/B test.
It was between two different email subject lines. The first subject line briefly described the contents of the email. The second subject line was basically the same, except I added the word “free.”
There was a lot riding on this test, too — namely my reputation.
I was new in my position, and during our first collaborative meeting with the web team, I’d pretty much put my reputation on the line…
A/B Testing Defined in 60 Seconds [Animated Video]
