One of the most common missteps social media marketers make is in taking recommendations and advice a little too literally. This is the danger of ‘best time to tweet’ or ‘optimum length of content posts’ – people are looking for a formulaic and prescriptive way to approach their social media marketing to maximize their results. But the truth is, you might be able to break every one of these rules and still end up creating something that resonates with your, specific, target audience.
A great example of this is BuzzFeed – most content experts would advise against going for clickbait-style, listicle-driven posts. Yet, BuzzFeed’s done exactly that and has become one of the most popular websites in the world as a result. Of course, more and more sites are considering listicles and similar content these days – their effectiveness speaks for itself – and it’s unlikely that many brands would see similar success with clickbait if they were to implement it – but you get what I mean, if you’re seeking a defined, 100%, ‘one-size-fits-all’ social media marketing strategy, there isn’t one, it’s all relative to your audience and their unique needs and interests…
Taco Bell’s New Campaign Highlights Opportunities in Social Marketing Creativity
