Mobile marketing automation company says tool lets marketers engage with consumers proactively in a matter of seconds.
Swrve, a mobile marketing automation company, has announced the launch of the Swrve Predictive Marketing Suite, a set of tools that lets marketers engage with consumers proactively in mobile apps based on their likelihood to take an action (or not).
The new tools use behavioral algorithms to predict app user behavior and automatically present relevant messages to them. According to the company’s news releases, the suite…
