The Social Media Marketing Cycle In 10 Steps
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
Prospects are 66% to 90% of the way through the purchase process before they contact a company, according to Forrester Research B2B customer data. B2C customers are often further along, unless it’s a high price, high consideration purchase. (For a deeper B2B purchase decision process explanation.)
Further, customers check an average of 10.4 pieces of content according to Google’s Zero Moment of Truth research. (Here’s an explanation of the 4 moments of truth.)
Today’s social media landscape requires that businesses be present and active on multiple networks to connect with prospects. Customers are active on 2.8 social media networks on average and are members of 5.5 social media networks on average, according to Global Web Index. (Here’s global 2015 social media .)
