It may have taken some of them a while, but businesses have finally caught on to the importance of social media. According to Social Media Examiner’s 2014 Social Media Industry Report, 97 percent of businesses use social media for marketing purposes, and 92 percent feel that it’s important to their success.
But even as companies ramp up their social media efforts, they continue to struggle with how to best optimize social content to achieve desired business outcomes: 91 percent say they have difficulty deciding which specific tactics are most effective, according to the same report.
To better understand which strategies marketers are currently using to optimize social media content (and to gauge the effectiveness of these strategies), Software Advice has partnered with Adobe to create the first-ever Social Media Content Optimization Survey.
We also shared the 182 results we received from marketers with Liz Strauss, founder and CEO of SOBCon, who was ranked seventh on Forbes’ 2013 list of “Top 50 Social Media Power Influencers.” Her insights are included along with our analysis below.
