Digital. Native. Mobile. Social. We love to talk about, and focus on the channels. But too often we forget that as consumers we don’t care about the channels. We care about the content. We care about whether the content is funny, or helpful.
We care about content that doesn’t try too hard to sell us and tries to actually help us.
So stop the blind rush to digital. And start helping your customers with content that educates them or entertains them…
