If you want to boost your ad optimization, call-click integration is a no-brainer. Columnist CJ Arseneau has tips for incorporating calls into your digital marketing optimization solutions.
Digital marketing optimization and bid management solutions are essential to today’s marketers’ ad tech toolbox. Vendors like DoubleClick, Kenshoo, Marin Software, Acquisio and others offer performance marketers tangible value — data on which ads and campaigns are performing and which aren’t. However, marketers who aren’t integrating calls into their solutions are missing out on a key piece of the attribution puzzle…
Committing To Calls: 5 Tips For Integrating Calls With Digital Marketing Optimization Solutions
