After setting up your website for search engine ranking success, how can you tell whether you’re achieving results? Marketers need to know how to monitor their website rankings and SEO progress so they can keep doing what’s working and adjust what isn’t.
Your website goals are unique to your business. Still, there are some metrics that almost all sites need to pay attention to. In this SEO tutorial step, you’ll learn to watch three types of key performance indicators (KPIs) that will help you monitor your SEO progress:
- How to watch your organic traffic
- How to monitor search engine rankings
- How to track conversions (transactions)
First Things First: Essential Tools
Search engine optimization requires data to base decisions on. In the real world, turnstiles count how many people visit an attraction, and cash register receipts show sales. On a website, the software tools that keep track of visitors, conversions, and other kinds of data are known as analytics.
Without analytics installed on your website, you’re really driving blind. Though analytics software packages can cost thousands of dollars per month, you’re in luck: the search engines provide reliable software for free.
