Social media metrics typically include post performance, engagement rates and follower growth across networks. But there are much broader implications in terms of how social media impacts your business as a whole (and vice versa).
To better understand how social and non-social data can work together, we probed our#SproutChat community. Here’s what our experts had to say about painting the bigger picture to prove the impact of your work as a social media manager.
Ask Your Community to Take an Action You Can Track
Components of marketing beyond social are incredibly important when monitoring and assessing social media success. Social media campaigns should have a desired action attached that can be easily tracked. With this criteria, web traffic, email signups, ad views, event attendance and more can be attributed to your time and effort on social…
#SproutChat Recap: Using Data to Prove the Impact of Social Media
