First, I am reading SocialMediaToday nearly on a regular base. It is a good source of information. Yesterday i read 5 Step Plan: Getting Started on Your Social Media Strategy.
I like the hands on approach. Normally. But not in this case and in particular not if I have the distinct idea that this advise could produce results less recommendable than the author certainly has in mind.
This 5 Step Plan includes the steps:
- Set a budget and time that can be allocated.
- Determine a Social Media Manager.
- Set your goals.
- Select which social channels to go with.
- Plan what you’ll post and how often.
Simplicity instead of Reliabilty?
If this sounds familiar to you, you certainly right. It is a very common approach. I apologize for picking this particular article. I stands for a lot of others. Instead of discussing this steps I recommend an other approach of building a Social Media Strategy für Business…
SocialMediaTodays 5 Steps Social Media Strategy – to much hands-on to depend on
