Since 2010, Louis Fong, a co-founder of an online apparel site with his wife and daughter, has learned the ins and outs of social media marketing.
“We have a presence on all the major social networks, and we know how effective they can be,” he said. “There’s a lot of experimentation working with all the social networks and their constant algorithm changes. Managing social media campaigns has really put us intimately in touch with our followers and helped us gain an understanding of what shoppers are looking for in a network.”
As part of his research and work for his family’s faith-based clothing brand, JCLU Forever, Fong follows many fashion and beauty blogs, and utilizes Instagram and Pinterest. This makes both fashion and business sense. L2ThinkTank.com reports that 79 percent of beauty brands are present on Instagram. In a study by eBay Deals, the apparel and fashion industry has an average number of 1,262 Pinterest page followers. Also, 5.4 percent of all pins in January 2014 were related to women’s fashion, and 7.7 percent of all Pinterest boards were used to curate women’s apparel.
Social Startups: Stylby.me Is the New Niche Social Network for Local Beauty and Fashion Brands
