Christmas is nearly here, and with it the busiest shopping season of the year. Social media is a great way for businesses to get involved in the conversation, and leveraging different platforms to reach potential customers while they are online and searching for the perfect gift.
For local retail businesses in particular the holidays are a fantastic opportunity to increase sales, and if you have a consumer base in a specific geo-location a well-orchestrated social media strategy can help you strike gold. Here are a few simple social media marketing tips for your Xmas marketing plan:
1. Identify your target market – Understanding your local market and customer is the first step to building an effective marketing strategy. According to a study*, 79% of people searching online look for local information, while 69% of searches are influenced by a geo-targeted location. This makes it all the more important to know:
