As I’m sitting here in my garden writing this post to you, I’ve been pondering about the reason why Small Business owners say “Social Media Marketing” instead of “Social Relationships”. So I dug down into…
The meaning of Marketing:
[The action or business of promoting and selling products and services, including market research and advertising. ]
And;
The meaning of Social Media;
[Websites and applications that enable users to create and share content or to participate in social networking. ]
Social is about building relationships with your current and potential audience, not hard selling and promoting every day. Only when your Media Strategy is “drawn out” and the specific goals met, you will only then be possible to implement the Marketing Tactics necessary to accomplish your company objectives.
