Do you want to sell houses? You need to reach people. And people are on social media.
Eighty-nine percent of people between ages 18 and 29 use social media platforms, according to research from the Pew Internet Project – but the value of social doesn’t begin and end with Millennials and the starter home market.
On the contrary: An overwhelming fraction of 30 to 49 year-olds are also using social media – 82 percent of them. That’s your premium middle-market homebuyer. And if you aren’t reaching them on social media outlets like Facebook, Twitter, Pinterest, Instagram, Tumblr, Google+ and others, don’t worry. Some other real estate agent is.
By the way, people with annual incomes of $75,000 and up? Seventy-eight percent of them are on social media, too. Which is a good thing for real estate agents, because I never saw an ad on a bus stop bench that made me want to call somebody other than a taxi.
