This post first appeared on my other blog, Freelance Copywriter’s Blog, but I wanted to share it with you here too.
Social media changes faster than a fast thing. It’s important to read up on the latest comings, goings and techniques if you want your social media strategy to continue to work well for you.
A recent post on SocialMediaExaminer looks at some surprising social media research findings that will affect your social media strategy. Below is a summary of the findings (the link above takes you to the whole article).
1. Facebook – the social login favourite
Research by eMarketer shows that the majority of people prefer to use their Facebook (51%) credentials when logging into websites.
How does that affect you?
Well, if your website requires the user to register before accessing information you could enhance your number of registrations by offering a Facebook login option.
There is a concept known as password fatigue – 92% of shoppers will abandon a website rather than go through the laborious process of recovering a lost or forgotten password. But if you offer a social login, 65% of shoppers are more likely to return.
Social Media Research Every Business Owner Should Know About
