Quality over quantity. It’s an age old adage that has been applied to countless content marketing contexts:blogging, recruitment marketing, email marketing, video marketing… Examples of where a few timely, high-quality pieces of content have garnered a greater return than reams of mediocre content can be seen right across the marketing landscape.
In fact, quality over quantity is a fundamental element of content marketing and the reason why it’s such an effective technique for achieving your marketing objectives…
