Earlier this year, Cision launched Cision Social Edition, a tool to help content marketers and brands simply their social needs, extend the lifespan of content, and reach new audiences using sponsored placements, and more.
Taryn Bovee describes the thinking behind the product: “It was a response to segmentation. We wanted to build a unified suite from the ground up, all in one technology.”
That said, Cision Social is an all-around content management system where brands and agencies alike can publish, as well as monitor, content from a wide variety of sources, like Facebook, Instagram, Twitter, and WordPress. But, in addition, the tool contains built-in customer service via Zendesk where users can create tickets for items that need attention — such as, say, a red flag Twitter post — so that other members of the team can find and address it as soon as possible…
SMToolbox: Cision Social Masters Content Marketing and Customer Service
