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Growing a franchise can be hard work. You have to think about corporate sales and marketing, as well as providing for the franchisees. It looks something like this:
- Corporate marketing programs.
- Corporate marketing programs for franchisees.
- Additional marketing programs offered through corporate for the franchises.
Each of these initiatives takes a lot of work — and you can’t do just one. The thing is, they all work together. You need to have corporate marketing to attract franchises and grow the size of the brand. You need to have marketing for the franchisees because if they are not successful, neither are you. It will also be hard to attract more franchises if your current ones are going under and not profitable. The additional marketing programs also help a lot. In some cases, you will have an owner who owns multiple shops or just one that wants to be a big spender. If corporate offers these programs through vendors, they get to have some control, provide more value to the owners and help grow the size of the brand…
