What are the most important things to small businesses in terms of marketing? The answer is revealed in a study of more than 700 small and medium sized businesses in America and Europe. The most important things are “word of mouth” and “telephone calls”.
So guess what those small business owners plan to spend more time and money on during 2015…? You guessed it, Internet marketing.
Er….?
The very people who value offline marketing the most are going to spend more money with online marketing, especially search engine optimisation. Indeed, four out of ten small businesses in the survey spent the majority of their marketing budget on Internet marketing, yet only a third of the businesses felt that such activity was really effective. A quarter of businesses said that Internet marketing was not at all effective…
