Today an estimated 81% of businesses are using social media to connect with their customers. Many of those businesses struggle with proper management of all those channels. If you’re one of them, now’s the time to start thinking about getting a plan in place. Your company’s social media activity also plays a role in search engine optimization (SEO), so it’s not something that needs to be ignored.
These tools for social media automation, content curation, analytics, and return on investment (ROI) arm your business with everything you need to successfully manage your social media and turn it into a true platform for customer engagement. A 2013 study showed 64% of businesses that spend just six hours a week on their social activities have seen an increase in lead generation, while half of those businesses report decreased marketing expenditures…
Simplifying Your Social Media Management
