Marketing teams need to be innovative, quick-thinking, service-oriented, and committed to the company brand. That’s a tall order for anyone, but the reality is that marketers must be on their toes all the time.
As a marketing manager, how do you keep the company’s most creative team performing at their best?
Here are a few tips from years of experience making marketing departments hum.
1. A Solid Marketing Plan
Early in the fiscal year, develop a marketing plan that is tied to the strategic plan, and ensure that every team member understands his or her responsibilities for helping to complete the marketing plan.