Marketing teams need to be innovative, quick-thinking, service-oriented, and committed to the company brand. That’s a tall order for anyone, but the reality is that marketers must be on their toes all the time.
As a marketing manager, how do you keep the company’s most creative team performing at their best?
Here are a few tips from years of experience making marketing departments hum.
1. A Solid Marketing Plan
Early in the fiscal year, develop a marketing plan that is tied to the strategic plan, and ensure that every team member understands his or her responsibilities for helping to complete the marketing plan.
Seven Tips for the Care and Nurturing of Great Marketing Teams
