According to a survey report published by digital marketing company Regalix in January this year, close to 92% of B2B companies now shared content over social media. But is this getting them the necessary dividends? The survey of top level executives from B2B firms show that only 41% of the respondents have actually seen an effective return from their investment in social media. In comparison, 54% saw returns from SEO while a whopping 71% of respondents found email marketing to be effective.
It has always been argued that SEO helps businesses reach out to prospects at the most opportune moment while they are looking for them. In contrast, social media is just about visibility. However, this argument cannot be much farther from truth. The right comparison to make is between social media and email marketing – in both cases, businesses tend to engage with their prospective audience hoping to convert them into customers over the long term…
