If you have a hard time getting your head around the benefits of SEO or search engine optimization, a desert analogy might help.
I was scanning discussions on Moz’s Linkedin page earlier today. I saw Christopher Jan Benitez, a virtual assistant at PortPrep, ask how to explain SEO benefits to non-SEO people. He wanted a brief, 3-minute-or-less explanation.
A website without SEO is like a shop in the desert.
It doesn’t matter what the store sells, if no one knows about it, it’s not going to earn you any business…
