The Web is an ever-diminishing aspect of our online lives. We increasingly use apps, wearables, smart assistants (Google Now, Siri, Cortana), smart watches, and smart TVs for searches, and none of these are returning 10 blue links. In fact, we usually don’t end up on a website at all.
Apps are the natural successor, and an increasing amount of time spent optimising search is going to be spent focusing on apps. However, whilst app search is going to be very important, I don’t think it is where the trend stops.
This post is about where I think the trends take us—towards what I am calling “Data-Driven Search”. Along the way I am going to highlight another phenomenon: “Compound Queries”. I believe these changes will dramatically alter the way search and SEO work over the next 1-3 years, and it is important we begin now to think about how that future could look…
Search Trends: Are Compound Queries the Start of the Shift to Data-Driven Search?
